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Throughout my management consulting career as a Consultant, Senior Consultant and Engagement Manager, I have been fortunate to work with some leading companies in consumer goods and retail in the DACH region on over 20 consulting projects covering corporate strategy, customer strategy, and organizational change. In my project work, I pair a sound business understanding with strong analytical skills and the ability to integrate quickly into teams. 
Please find a selection of some past consulting projects I worked on below. 
For more detailed information, references, or a project request, feel free to reach out.



Strategic Positioning
of a Shopping Mall Chain

Crafting the strategy for the shopping mall portfolio including its segmentation, positioning concepts, growth ideas and measures for financial impact of a leading Swiss retailer currently facing industry disruption.


Qualitative Stakeholder Interviews

Cross-functional Idea Generation Workshops

Quantitative Consumer Testing

Value Proposition Canvas



Business Model Definition

for a Joint Venture

Developing an innovative and future-proof business model concept for a newly built foodservice joint venture by using an inside-out (products, value chain, users) and outside-in (megatrends, out of industry inspiration) approach.


Qualitative Stakeholder & Expert Interviews

Market Segmentation

Cross-functional SWOT Workshops

Blue Ocean Workshops

Business Model Canvas Workshops



Personas Creation           
for an Electronics Retailer

Elaborating insight-, data-driven and tangible shopper personas covering a large share of the current and future market landscape to be used for immediate implementation in targeting and service offering activities of an electronics retailer.


Qualitative Expert Interviews

Quantitative Shopper Data Analysis

Customer Journey Framework

Market Coverage Analysis

Persona Workshops

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Category Growth Roadmap for a Personal Care Brand

Analyzing the personal care category dynamics and prioritizing personal care subcategories including the category activation roadmap for the future growth of a leading drug retailer.


Quantitative Shopper Panel Data Analysis

Focus Groups

Competitive Benchmarking

Market Sizing

Growth Platforms Development

Assortment Planning

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Market Entry Strategy

for a Dairy Manufacturer

Prioritizing countries to enter for the expansion of a German dairy products manufacturer by rigorously analyzing country and category market data and using an attractiveness and entry competitiveness scoring.


Qualitative Expert Interviews

Secondary Data Desk Research

Country Store-checks

Competitive Benchmarking

Scoring Models



Organizational Restructuring of a DIY-Retailer

Crafting a new organizational structure for the reorganization of a national DIY-retail chain aiming to reduce fixed costs by using a thorough value-added analysis approach.


Stakeholder Interviews

Activity & Tasks Fulfillment Tracking

Process Analysis

Eliminate-Keep-Enhance-Add Workshop

Organizational Structure Concept

For consulting projects, I  actively collaborate with my network.

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