RESEARCH AREAS.
RESEARCH AREAS.
RESEARCH AREAS
Matthias tröbinger
CONSULTING
Throughout my management consulting career as a Consultant, Senior Consultant and Engagement Manager, I have been fortunate to work with some leading companies in consumer goods and retail in the DACH region on over 20 consulting projects covering corporate strategy, customer strategy, and organizational change. In my project work, I pair a sound business understanding with strong analytical skills and the ability to integrate quickly into teams.
Please find a selection of some past consulting projects I worked on below.
For more detailed information, references, or a project request, feel free to reach out.
2018
Strategic Positioning
of a Shopping Mall Chain
Crafting the strategy for the shopping mall portfolio including its segmentation, positioning concepts, growth ideas and measures for financial impact of a leading Swiss retailer currently facing industry disruption.
Methods
Qualitative Stakeholder Interviews
Cross-functional Idea Generation Workshops
Quantitative Consumer Testing
Value Proposition Canvas
2017
Business Model Definition
for a Joint Venture
Developing an innovative and future-proof business model concept for a newly built foodservice joint venture by using an inside-out (products, value chain, users) and outside-in (megatrends, out of industry inspiration) approach.
Methods
Qualitative Stakeholder & Expert Interviews
Market Segmentation
Cross-functional SWOT Workshops
Blue Ocean Workshops
Business Model Canvas Workshops
2019
Personas Creation
for an Electronics Retailer
Elaborating insight-, data-driven and tangible shopper personas covering a large share of the current and future market landscape to be used for immediate implementation in targeting and service offering activities of an electronics retailer.
Methods
Qualitative Expert Interviews
Quantitative Shopper Data Analysis
Customer Journey Framework
Market Coverage Analysis
Persona Workshops
2015
Category Growth Roadmap for a Personal Care Brand
Analyzing the personal care category dynamics and prioritizing personal care subcategories including the category activation roadmap for the future growth of a leading drug retailer.
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Methods
Quantitative Shopper Panel Data Analysis
Focus Groups
Competitive Benchmarking
Market Sizing
Growth Platforms Development
Assortment Planning
2017
Market Entry Strategy
for a Dairy Manufacturer
Prioritizing countries to enter for the expansion of a German dairy products manufacturer by rigorously analyzing country and category market data and using an attractiveness and entry competitiveness scoring.
Methods
Qualitative Expert Interviews
Secondary Data Desk Research
Country Store-checks
Competitive Benchmarking
Scoring Models
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2017
Organizational Restructuring of a DIY-Retailer
Crafting a new organizational structure for the reorganization of a national DIY-retail chain aiming to reduce fixed costs by using a thorough value-added analysis approach.
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Methods
Stakeholder Interviews
Activity & Tasks Fulfillment Tracking
Process Analysis
Eliminate-Keep-Enhance-Add Workshop
Organizational Structure Concept
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For consulting projects, I actively collaborate with my network.
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