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TEACHING
 

Teaching interests and philosophy: 

Strategy - Innovation - Social Entrepreneurship

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My teaching philosophy focuses on integrating scientific insights and practical knowledge in a student-centered learning process. By using cases and many real-life examples, my goal is to equip students with the knowledge to critically evaluate problem situations and potential outcomes. When I teach, I combine theoretical framework and case analysis, focusing on illustrating decision-making contexts and collaboratively elaborating on the theoretical concepts with the students. My teaching approach emphasizes active student engagement and provides an inclusive learning environment.

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Teaching Experience:

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STRATEGY

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- Strategic Management - MGTS 14410

Course Instructor, Bachelor level

ESSEC Business School (scheduled for April 2025)

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- Corporate Strategy - MGTS 32225

Teaching Assistant, Master level

Prof. Ha Hoang, ESSEC Business School (spring 2022)

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SOCIAL ENTREPRENEURSHIP

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- Social Entrepreneurship - 6152-100 (Teaching Evaluation: 4.9/5)

Co-Course Instructor (with Prof. Vivianna He), Bachelor level

University of St. Gallen (spring 2024)
 

- Social Entrepreneurship - 5121-100

Teaching Assistant and Instructor (for 2 modules), Bachelor level

Prof. Vivianna He, University of St. Gallen (autumn 2023)

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- Social Entrepreneurship - 6152-100

Teaching Assistant and Instructor (for 1 module), Bachelor level

Prof. Vivianna He, University of St. Gallen (spring 2023)


- Entrepreneurship - MGTEMG 106

Teaching Assistant, MBA level

Prof. Vivianna He, ESSEC Business School (autumn 2021)

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Authored Teaching Case:
- "Wildling Shoes - Scaling Up ReGeneration" (2023)

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In the case study, "Wildling Shoes: Scaling Up Re:Generation?", students learn about the social enterprise footwear company, Wildling Shoes, which is renowned for its innovative approach to business, and has been awarded multiple awards in Germany. The case reconstructs the journey from its initial crowdfunding campaign to growing into a company with 250 employees. The company faces critical questions on how to position and scale its social impact while remaining true to its original mission of contributing positively to the environment. In this case, students address three key challenges that Wildling confronts as it considers expanding its operations. The study also contains engaging video materials for a dynamic learning experience in the debrief session. To deliver this case study, I draw from my industry and consulting experience in FMCG, retail, and business model innovation.

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